Sandler's History

David H. Sandler, founder of the Sandler Sales Institute, began sales training and developing the Sandler Selling System in the late '60s and early '70s.  He created an extraordinary sales training program for small and mid-sized companies.  Fortune 500 corporations, and individual non-selling professionals.

Sandler expanded our marketplace impact in 1983 by franchising our proprietary training programs as the Sandler Sales Institute.  In 1995, David Sandler died, but his legacy lives on through the national entrepreneurial network of approximately 160 Sandler trainers and consultants who continue to deliver exceptional training to the marketplace.

Executive Team

Sandler Systems, Inc. is headed by the senior management team of Edna Sandler, President/CEO; Lee Brubaker, Senior Vice President/COO; David Mattson, VP of Sales; Bruce Seidman, VP of Research, Development and Branding; Margaret Stevens Jacks, Vice President of International Development; and Ron Taylor, Director of Franchising.